Concept & product strategy
The format of a project decides its value long before construction. We define what to build, for whom and at what price, so the architect and the financial model start from the same brief.
- You own land and need its best use
- A project needs repositioning
- A city or community is planning a new district
- Market and demand analysis
- Competitor benchmarking
- Target audiences
- Concept and functional programme
- Income sources and management company model
- Phasing and initial financial assumptions
Development concepts for sites in Vinnytsia and Kropyvnytskyi; a resort product concept with income sources and a management company structure.
Our experience
Montes Invest & Resort
Develop the developer’s positioning, launch social media and lead generation, train the sales team.
Nova Dacha
A family-format country resort near Kyiv: turn it into a product for three audiences — buyers of a second home, investors, and those who want both to stay and to earn. PBB is accountable for both marketing and sales.
Site development concepts
Define the best use for two city sites.
Every engagement starts with a project audit
The audit takes two to three weeks: economics, product, marketing and sales. You get a roadmap, and we run the execution together with your team.