Industry

Residential & mixed-use

In residential and mixed-use development, the concept, phasing and sales model decide whether a project funds itself or depends on every month of sales.

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What we see in this market

Projects that raise partner capital before construction depend less on off-plan sales pace.

Buyers compare a new project with a “safe” resale apartment, so the offer must win that comparison.

Mixed-use value comes from how functions support each other, not from their number.

How we help

Concept & product strategy

What to build, for whom and at what price, before the architect starts

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Investment project structuring

A model, memorandum and structure that pass investor due diligence

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Lead generation & sales system

Ads, landing pages, lead qualification, CRM and scripts

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Project audit

Economics, product and readiness for investors and buyers in 2–3 weeks

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Cases

Our experience

All cases

Residential & mixed-useKyiv region

Vlasne Misto

Set up the investment function of a large multi-phase project and run its social media as an agency.

600 haa cluster city near Kyiv: investment office, investment products and social media

Hospitality, resorts & recreationKyiv region

Nova Dacha

A family-format country resort near Kyiv: turn it into a product for three audiences — buyers of a second home, investors, and those who want both to stay and to earn. PBB is accountable for both marketing and sales.

1 monthto relaunch marketing and sales of a country resort, plus the «Novodachnyky» membership club

Residential & mixed-useVinnytsia, Kropyvnytskyi