Ukraine retail investment market: 106 products for private investors

Hotels and bonds make up more than half of all products. Investors struggle to diversify, and projects struggle to stand out among similar offers.

Advertised returns systematically exceed net returns. After tax the gap reaches 4.5 pp for corporate bonds, and investors compare net figures.

The market has almost no instruments that combine high yield with liquidity. Investors choose positions on a risk map, not rates.

Capital is lost to structure and communication: no memorandum, no exit mechanics, no tax disclosure and no positioning against alternatives.

The same asset raises several times more capital when investment logic, documents and a clear comparison with alternatives come before advertising.