Hospitality, resorts & recreation · Kyiv region
Nova Dacha
1 month
to relaunch marketing and sales of a country resort, plus the «Novodachnyky» membership club
Challenge
A family-format country resort near Kyiv: turn it into a product for three audiences — buyers of a second home, investors, and those who want both to stay and to earn. PBB is accountable for both marketing and sales.
What we did
- Three audience segments with a separate offer for each
- Investor materials: presentations, owner reports, an FAQ knowledge base
- Financial calculators: rental-pool yield and reverse yield
- The «Novodachnyky» membership club: three tiers, rules and night mechanics
- Competitor analysis in the Carpathians and the Kyiv region
- Content plan, Telegram channel, the «Svoi v Noviy Dachi» blogger campaign
- A realtor partner programme
- PR: a video interview with the founder on the YouTube channel of the finance portal Minfin
- Lead generation: creatives for each audience and house type
- Advisory board materials and a brief for the new website
Result
- Marketing and sales relaunched within one month
- Three products instead of one: house sales, short-term rental and a membership club
- Monthly owner reporting that prospective buyers can also see
- Partner channels: realtors, creators and Telegram
- The founder’s interview on Minfin about the resort’s economics and investor terms
More cases
Vlasne Misto
Set up the investment function of a large multi-phase project and run its social media as an agency.
600 haa cluster city near Kyiv: investment office, investment products and social media
Montes Invest & Resort
Develop the developer’s positioning, launch social media and lead generation, train the sales team.
4×lower cost per lead after repositioning and new campaigns
Recreation market research campaign
Reach developers and owners of recreation projects.
95enquiries in one month from developers and owners of recreation projects
Facing a similar challenge?
Tell us about your project and we will show you where to start.