We define what to build, for whom and at what price, before the architect starts
The format of a project decides its value long before construction. A concept built on demand and financial logic saves years of sales and costly redesigns.
- Market, demand and competitor analysis
- 2–3 scenarios with initial economics
- A brief for the architect
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A concept by taste
The format is chosen by the owner’s or architect’s preference, not by what the market buys.
The model comes after design
Economics are calculated once design is done, when changes are expensive.
Looks like the neighbours
The project competes on price because nothing else sets it apart.
Concept & product strategy
What to build, for whom and at what price, before the architect starts
- Market and demand analysis around the site
- Benchmarking against competitors and prices
- Target audiences and their motives
- Concept and functional programme
- Income sources and management company model
- Phasing and initial financial assumptions
lower cost per lead after repositioning and new campaigns
Montes Invest & Resortto relaunch marketing and sales of a country resort, plus the «Novodachnyky» membership club
Nova Dachadevelopment concepts for city sites
Site development conceptsBrief
Site, constraints, owner’s goals. 1 week.
Research
Market, demand, competitors. 2–3 weeks.
Scenarios
2–3 use options with economics.
Concept
Chosen scenario, programme, architect brief. 4–8 weeks in total.
18 years in real estate
Our founder has led projects as a developer: concept, pricing, sales scheme, construction, investors.
Real estate only
Developers, business parks, malls, resorts, agencies. Clients include RE/MAX, Nhood and NAI.
A financial analyst on the team
We model returns, costs and scenarios, so marketing only claims what your sales team can back up.
Do you do architectural design?
No. We prepare the concept and the brief the architect works from. We have an architect on the team, so the brief is realistic.
For which assets?
Residential, mixed-use, recreation and hotels, retail and offices.
What comes after the concept?
A financial model and investor materials if you need an investor, or a sales launch.
Let’s discuss your project
growth@pbbagency.com · +380 50 926 39 01