Retail & shopping centres · Ukraine
Nhood Ukraine
2 years
as the full marketing team of an international mall operator
Challenge
An international retail real estate operator with no in-house marketer in Ukraine. The goal: enquiries from mall developers and owners, and leasing requests from retail chains.
What we did
- A 2026–2027 marketing strategy positioning Nhood as access to international expertise
- Personas and a solutions matrix: small-mall developers, existing mall owners, retail chains
- Three lead-generation funnels in Meta and LinkedIn with dedicated lead magnets
- 5 posts a week on Instagram and Facebook, LinkedIn in Ukrainian
- A library of 10 Nhood network cases from 6 countries for content
- A regular feature on new tenants in portfolio malls
- The Nhood Ukraine website brief and content, LinkedIn page administration
- Reels briefs, photo and video shoots, creatives
Result
- Two years with no in-house marketing team: strategy and execution by PBB
- The 8-week funnel performed and was extended to the end of 2026
- Enquiries for management, brokerage and leasing services
- A focus on developers in Western Ukraine, where the market keeps growing
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