Offices & business parks · Kyiv
Dominion Business Park
50% → 7%
vacancy after we relaunched marketing and leasing
Challenge
Attract new tenants and build stable promotion channels for the business park.
What we did
- Audit of leasing tools and of the leasing managers’ work
- Promotion and sales strategy for the property
- Website and social media for the property
- Scripts, processes, job descriptions and incentives for leasing managers
- Broker partner network and team training
- Advertising and promotions to stimulate demand
- Property improvements to lift conversion
- KPIs and sales plans, presentations and offers, support in negotiations
Result
- Vacancy down from 50% to 7%
- Annual sales plan met in under six months, then grown fourfold in the following years
- Several lead channels working at the same time
- An in-house leasing team, website, social media and partner network
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