Professional services · Ukraine
A1 Security Group
53
growth gaps in sales, marketing and client service found in the audit
Challenge
A security company had no systematic sales and no steady flow of enquiries. The task was to find out why and build a growth plan for B2B and B2C.
What we did
- Audit of the sales team, marketing and client support
- Positioning, target audiences and service packages for B2B and B2C
- Sales strategy: a single funnel, scripts, KPIs and sales incentives
- Marketing plan, PR strategy and an annual advertising budget
- Structure of the sales and marketing teams
Result
- A 45-day growth plan with KPIs for each team
- A separate line of work for corporate clients
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