UNITED ARAB EMIRATES

When brokers slow down, owned channels keep selling

For villa, townhouse and boutique residence developers in Dubai, Ras Al Khaimah and Abu Dhabi.

What’s happening in the market

−47%Value of Dubai residential sales in Q3 2026 year on yearSource: Cavendish Maxwell, Oct 2026

72%Share of off-plan in Dubai transactions in Q3 2026Source: Cavendish Maxwell

2–8%Typical broker commission on off-plan, usually paid by the developerSource: Property Finder

What it means for your marketing

Four things that change how you sell

Broker attention goes to the easiest sales. Your project needs its own demand.

Investors ask harder questions about net yield, management and handover risk.

Similar projects compete on price unless positioning gives buyers a reason to choose.

In Dubai every property ad needs your Trakheesi permit and Madmoun QR code; we work under your permits.

What we do here

Content that explains your project as a product: location, lifestyle, yield, management, risks.

Ads, landing page, yield calculator, qualification and CRM. We report qualified leads, not clicks.

Investors, funds and partners find your project and founder on LinkedIn and start the conversation.

Investor decks, brochures, broker kits and websites built around the questions buyers actually ask.

A fractional CMO and a full team working with your sales department every week.

Ten days to find where your project loses buyers, with a prioritised plan.

30 minutes on Zoom. We’ll show you 3–5 places where your sales funnel loses buyers.